Tagged: Polls

Lies, Damned Lies and Polls

Lies, Damned Lies and Polls

It is a common tactic of PR campaigns to try to capitalise on people’s natural group behaviour by presenting the desired opinion as a majority. This media manipulation technique is called ‘appeal to consensus’ as most people instinctively want to be considered ‘normal’. One way of doing this is to...

52% oppose fracking in poll in national newspaper

52% oppose fracking in poll in national newspaper

The Sun ran a poll asking if readers were in favour of fracking. After two days of saturation coverage offering readers visions of riches beyond their wildest dreams and lapdancers agogo – or should that be akimbo? – they announced the result rather prematurely here: http://www.thesun.co.uk/sol/homepage/news/5007564/Fracking-public-support.html saying “A poll we...